Jeremy and Joanna Clayton celebrated 30 years trading in their fashion and lifestyle store, Javelin, in 2019. A £200,000 investment shows they have plenty of confidence in their future. By Eric Musgrave

Having steered Javelin through 60 seasons, Jeremy and Joanna Clayton have seen fashions come and fashions go. Although the labels and the categories may have changed, the principles of the business has remained remarkably consistent since October 1989.

Suffolk-born and bred, the husband and wife team knew from the start that their local customers would be interested in quality products, but with an eye for value, and would expect a high level of personal service.

Jeremy’s family ran sports shops and that was the original concept of Javelin – hence the name – but within a few years it was clear that fashion offered a better and more exciting future.



1953         Robert H Clayton opens Clayton Sports at 4a the Traverse, Bury St Edmunds selling traditional sportswear, along with fishing tackle and guns.

1968         His son Robert M Clayton opens his first shop called Sudbury Sports in Friars St, Sudbury

1976         Clayton Sports in Bury St Edmunds is taken over by Robert Jnr when his father retires.

1986         Robert's son Jeremy joins the family business in Bury St Edmunds and introduces an expanded range of skiwear.

1988         Shoe Boks opened at 14 Brentgovel St, Bury St Edmunds specialising in sport's shoes only.

1989         Clayton Sport closes and relocates to 37 Abbeygate St to become the first Javelin. Opened by Olympic Javelin champion Fatima Whitbread,
                 Javelin offers an expanded range of fashion sportswear, along with guns, skateboarding and skiwear.

1995         Javelin expands its fashion ranges, and soon afterwards the first Javelin satellite store opens at 9 Friars St Sudbury.

1998         The third Javelin opens in Green St Cambridge.

1999         Shoe Boks become Javelin Shoes.

2002         Robert Clayton retires, and Sudbury Sports becomes a new enlarged Javelin.

2006         Javelin Shoes becomes J2 offering an expanded range of ski and surfwear.

2008         Javelin in Bury St Edmunds expands to include 38 Abbeygate St and the store now offers more than 3500 sq feet of selling space.
                 Javelin in Cambridge closes.

2012         Javelin launches its first transactional website www.javelinonline.co.uk

2013         Javelin in Sudbury closes and relaunches with a new concept as "Javelin at The Anchor"

2014         Javelin celebrates it's 25th Anniversary

2015         Javelin wins the Pure Award for Best of British Independent Retailers East Anglia

2015         In September Javelin at the Anchor is forced to close due to fire damage. December saw the launch of the Javelin Men store at Sudbury

2016         Javelin throws itself into business again with the opening of its refurbished women’s store at The Anchor

2018         The Anchor women's store relocates and joins forces with the Javelin Men Store and Espresso Bar in the Market Hill premises 

2019         Javelin celebrates it's 30th Birthday  and expands the menswear department in the Bury St Edmunds store


Luxurious and historical with a contemporary twist, Javelin's Multi Award Winning flagship store provides a relaxed atmosphere and unparalleled customer service.

37 Abbeygate Street, Bury St Edmunds, Suffolk, IP33 1LW, England

01284 754559

Christmas Eve 9.30am – 3.00pm
Christmas Day CLOSED
Boxing Day CLOSED
Monday 27th December 10am - 5.30pm
New Years Eve 9.30am - 4pm
New Years Day CLOSED
All other days as normal.

We are open seven days a week, Monday - Saturday 9.30 - 5.30pm

Sunday 10.30 - 4.30pm

Bank Holidays 10.30 - 4.30 pm


The store has an industrial style with an urban edge; not only is the design achingly cool it adds depth and texture to compliment the building with the clothing adding a softer element.

38 Market Hill, Sudbury, Suffolk, CO10 2EN, England

01787 312886

Christmas Eve 9.30am – 3.00pm
Christmas Day CLOSED
Boxing Day CLOSED
Monday 27th December 10am - 5.30pm
New Years Eve 9.30am - 4pm
New Years Day CLOSED
All other days as normal.

We are open five days a week, Tuesday - Saturday 9.30 - 5.30pm

Throughout December, our Sudbury store will also be open on Sundays 10.30am - 4.30pm and Mondays 9.30am - 5.30pm.