Levi Strauss & Co. has been innovating since 1873, the year they created the world’s first blue jeans. Throughout their long history, Levi’s have inspired change in the market place, the work place and the world.

Levi jeans provide ‘a canvas for personal expression’ and the brand epitomises classic American style and effortless cool. Available in over 110 countries, Levi’s jeans have become the most recognisable and imitated clothing in the world – capturing the imagination and loyalty of people for generations.