'Hello Darling,'

Having launched in 2008, Darling London has quickly gained a reputation for creating beautifully crafted fashion for confident women, who know their own style. From the beginning, Darling has had a clear vision and focus, to create affordable and luxurious clothing, paying close attention to the style and design of each piece. The brand is underpinned with a free spirited and ultra-feminine aesthetic. It has a quintessentially ‘English’ attitude, and mixes classic silhouettes with rich colours, textures and bold prints. Under the creative direction of the founder, Nadia Moraes, each collection is created by their in-house design team, to ensure that the true essence of the brand is captured in every style. Capture your own Darling style now by shopping at Javelin Online and in our Bury St Edmunds and Suffolk Stores.