Inspiring Independents 2020

"It feels very special to be included in the Inspiring Independents 2020 list. Thanks to @drapersonline for shining a light on 100 outstanding small businesses. Thanks too for the support of our customers and the hard work of the whole Javelin team."
We shared an image this week on our Instagram account that means a lot to us. We are always striving for the best in customer service, our brands and the general shop experience, that to be included in the Inspiring Independents list 2020 is an honour.
Here are some of the kind words from Drapers, as to why we have made the list...
Two-store, unisex independent Javelin is run by Jeremy Clayton and his wife, Joanna. Clayton’s grandfather Robert H Clayton started the business as Clayton Sports and Guns in Bury St Edmunds in 1953. The sports, fishing tackle and guns shop was subsequently run by Jeremy’s parents, Robert M Clayton and Dorothy, until he joined in 1986 and changed the name to Javelin in 1989.
In response to competition from sportswear multiples, the retailer added women's and men's fashion ranges in the late 1980s. The strategy proved successful, and a second women's and menswear store opened in Sudbury in the late 1990s. Javelin was named Best Young Fashion Independent at the Drapers Independents Awards in 2012.
The Sudbury store closed in 2013 and relaunched in the same year with a new concept as "Javelin at the Anchor". In September 2015 Javelin at the Anchor was forced to close after a fire. Then, in 2018, the owners opened "Javelin and Espresso Bar" – a men's and women's clothing store and espresso bar – at 38 Market Hill, Sudbury.
The latest step in the retailer’s evolution has been opening a lower-ground floor beneath its Bury St Edmunds store, where the 14th-century cellars have been converted into a menswear department, which opened in October last year. The additional space has allowed the creation of a lifestyle and gift area in the entrance on the ground floor.
Thank you Drapers, but most of all, thank you to our wonderful customers and team x