Sugarhill Brighton Q&A

Q&A with Stacey from independent womenswear brand Sugarhill Brighton

Q: Can you let us know what your role is within Sugarhill Brighton and a little something about the brand ethos?
A: I am the Wholesale Sales executive at Sugarhill Brighton. I look after our stockists in the South of the UK.  
The brand ethos is simple. We're an independent womenswear brand, based in Brighton, UK. It's our mission to design clothing our customers love to wear, produced in an ethical and sustainable way, enabling us to support social and environmental causes close to our hearts.
 
Q: We have already had a couple of bits from the new collection arrive here so which items are you loving from the collection this lockdown?
A: So our Callie Jumper is always a winner! I think I own at least a couple of colour options, including this Navy colour pop. They are so wearable and a easy 'throw on' in the morning.
 
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Q: If you could share a few words and images that encompass how your lockdown is going and what you're looking forward to wearing/doing when we're *free* again?
A: Very honestly it's been pretty tough but I always try to remain hopeful even on the hardest of days. Professionally it's obviously been incredibly hard for all our amazing stockists and our Wholesale department. However everyone's resilience, creativity and determination to get through this has been inspiring. Independent retailers and businesses are at the very heart of our highstreets and my hope is that consumers continue to support their local stores through this difficult time and beyond. 
 
Personally it has also been tough too. Both my Mum and Grandad have been very unwell and went through major surgery. Not ideal time with the pandemic!
So very simply I am looking forward to hugging my family; spending time with them and chats over tea. 
I am looking forward to wearing my wedding dress in 2022. I was meant to be getting married in 2020 but we have had to move the date twice already.
 

Above: Stacey, her fiancé and friends in the summer celebrating what would have been their wedding day.  

Q: What else should we be expecting to see from the Sugarhill Brighton collection this spring/summer? 
Expect colour, fun, positive slogan T shirts and much much more. The shapes are more fluid, like smocks and wide legged trousers.
 
Q: Lastly Stacey, what is your go-to item in your wardrobe? 
I am actually quite boring when it comes to my own style. In Brighton people joke that there is a 'uniform' that we all stick to. 
Jeans, jumper (or shirt), converse or Doc Martins. 
That's pretty much my go-to on a day to day basis. The fashion here is very casual but colourful.
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If you would like to find out the style secrets shared by some of our best selling brands, keep an eye on our blog for more inspiring interviews with the people in-the-know!